Accepting new B2C clients for Q3

I help brands stop
wasting ad spend.

I'm blunt, fast, and budget-minded. I audit accounts, fix broken tracking, and build performance ecosystems across Google, Meta, and TikTok that actually convert. No vanity metrics. No noise.

Scale What Converts

The strategist behind the growth.

I'm Lasha Uznadze. Most media buyers are just button pushers. I am a Creative Director turned Acquisition Specialist bridging the gap between creative vision and data-driven execution. You can't out-bid bad creative.

For 8 years, I architected omnichannel social strategies at PaintYourLife, authoring officially published platform case studies with TikTok and Meta. Today, I build performance ecosystems that run on precise data—from GA4/GTM infrastructure to fully automated CRM workflows.

"Lasha's creativity and strategic thinking elevated unique ads to a top-tier level across multiple platforms... he proved successful, scalable, and sustainable."
— Brue Goldstein, Brand Manager

$0M+

Profitable Ad Spend Managed

0M+

Organic Views (#paintyourlife)

CVR Boost (TikTok Case Study)

A straight-line approach
to predictable acquisition.

01 // Account Audits & Turnarounds

Find the leaks. Scale the winners.

I audit B2C Google and social ad accounts end-to-end. We clean up messy structures, rebuild budgets around proven assets, and prioritize quick wins followed by sustainable, long-term growth.

02 // Omnichannel Paid Media

Efficiency, not guesswork.

From Google Search and Performance Max to high-impact TikTok and Meta campaigns. I deploy agile testing methodologies (DCO, A/B testing) that consistently outperform industry CTR and ROAS benchmarks.

03 // Creative Production

Converting creative concepts.

With my background as a Creative Director, I don't just push buttons in Ads Manager. I script, conceptualize, and guide hands-on creative production to ensure your ads align with audience intent.

04 // Tracking & CRM Automation

Clean attribution architecture.

Decisions must be driven by clean data. I build airtight GA4/GTM infrastructures, server-side tracking, and fully automated CRM lead-flow logic so you know exactly what is driving revenue.

I help brands stop wasting ad spend.